20,000+ blondes in 17 years.
Tiago Oliveira is a Brazilian hairdresser and blonde specialist with his own studio in Framingham, MA. Sit in his chair, or learn his technique online.
Hi, I’m Tiago
When Tiago arrived in the United States, the first person to welcome him was Marlene, of Marlene Super Salon. He worked with her for three years, until he earned a space of his own: his studio in Framingham.
“Beauty is already in you. My job is just to bring out what’s already there.”
- 17years of blonde
- 20,000+blondes
- 1,000+online students
In 2024 he also launched ID Makeover, a beauty project to give women going through a hard time their self-esteem back.
The blonde formula
Tiago doesn’t just post “blonde.” He posts the recipe: how much neutral, cool and warm goes into each head of hair. Scroll to watch it mix.
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Dimensional blonde
55% neutral · 30% cool · 15% warm
Medium-high contrast, a shadowed root and strategic brightness, for a blonde that looks dimensional, sophisticated and seriously elegant.
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Illuminated brunette
70% neutral · 30% golden warmth
Medium contrast and softly blended highlights in just the right places, for depth, dimension and a sophisticated glow that still looks natural.
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And without lifting your base?
That works too. It keeps your natural base, skips the monthly root touch-up and cuts down on that brassy fade. “Both styles are beautiful. The difference is choosing the one that fits your routine.”
Formulas from Tiago’s own captions, September 2026.
Before & after
Real transformations, posted on the studio’s Instagram. Drag to compare.
“Sometimes all you need is a little contrast.”
Fresh from the chair
At the salon, in Framingham
Every head of hair is different. Before any highlights, Tiago evaluates your hair to choose the safest path to the blonde you’re dreaming of.
Ask for an evaluation on WhatsApp-
Blonde with base lightening
Brighter, more vibrant and natural-looking, as if you were born blonde. It takes more upkeep, so talk it through with Tiago and see if it fits your routine.
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Blonde without lifting your base
Keeps your natural base, no monthly root touch-ups and less brassy fading. Beautiful today, and elegant for a lot longer.
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Illuminated brunette
Natural brightness without a drastic change. Minimal bleaching, so your hair stays healthy and grows out soft, with almost no upkeep.
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Color correction
For when a past color went wrong. “Here at the studio we don’t sell miracles. We deliver results, with excellence.”
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Cut & finish
Color and cut in the same visit, finished right in the chair, just like in his videos.
Your blonde starts here
Tell us in 3 taps what you’re after and where your hair is today. The message lands on the studio’s WhatsApp, ready to go.
Rather call? +1 (774) 204-2258
Mastering Blond Tones
Tiago’s online course: the Brazilian highlighting techniques behind his blondes. More than 1,000 students so far.
What the course covers, as listed on the sign-up page:
- Blonde highlights
- Illuminated brunette in 20 minutes
- Blonde without bleach in 20 minutes
- Color correction
- Spanish subtitles
Secure checkout by Hotmart · 7-day guarantee
He teaches live, too: HAIR DAY CONFERENCE 2, July 2024.
Visit the studio
24 Union Ave, Suite 14
Framingham, MA 01702
+1 (774) 204-2258
By appointment · se fala português